MarKeting McKenna

How does Football effect the United States?

Blog Football has a massive impact on the United States, not just as a sport but as a cultural…
How has the movie theater changed over the years?

Blog Do you ever get the itch to go to the movie theater, get some popcorn, and sneak in…
How has technology effected your life?

Blog Growing up in the 2000s means I experienced technology as it evolved in real time. I like to…
Which project has been your favorite this semester? Have any of them affected your plans for your career?

Blog My favorite project this semester was creating the video campaign for Nike. I really enjoyed the creative process…
Project – Newsletter 1

Finish Line Co. | Newsletter #1 Launch The ChallengeCreate a branded email newsletter introducing Finish Line Co. and driving…
Project – Feature Article

Feature Writing | From Medical Treatment to Cultural Phenomenon Published on Medium The ChallengeWrite and publish a 700–1,000 word feature…
Project – News Article

News Article | The Cultural Impact of Football in the United States The AssignmentWrite a structured news article using…
Project – Newsletter 2

Finish Line Co. | Newsletter #2 Audience Adaptation Target: Parents of College Students The ChallengeReposition the same product —…
Project – Press Release

Newsworthy Inc. | Amazon FTC Settlement Press Release The AssignmentWrite a fully structured, media-ready press release announcing a major…
Project – Social Media Posts

Nike – “Show Up” Social Launch Platforms: Instagram + TikTok The ChallengeLaunch a motivational brand video across two high-impact…