MarKeting McKenna

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Have you ever thought about how truly important your audience is? Your audience plays into every aspect of your marketing. Whether that is paid advertising, social media, billboards, or so on. From the beginning of every campaign and post, you should know who you are talking to. If this is not taken into account, you will not have a very successful campaign. There is way more to it than just simply knowing your audience; it is about understanding them, how they speak, the way they dress, and so on. How do you know who your audience is, and how do you get to know your audience?

How to know who your audience is by what you want to sell or promote for your brand. From there, you do research on who would be most likely to buy your product and create loyal customers. Which are those customers who continue to return and come back to your brand frequently. Being able to generate those loyal customers, you must need to get to know them. How you get to know your audience is by doing research. Start by analyzing data that you may already have. What is the gender and age range your analytics are telling you? Do some research on your competitors and notice their demographics of their customers. Another good thing to do is to already talk to your existing customers and analyze their responses to what they are looking for, what they like, and what catches their eye. Be sure to understand their needs and mindset, as this will help you as you concept ideas and create your campaign. Create personas, which are building profiles of your ideal audience and their backgrounds. From there, apply everything that you learn and keep going. The more you do this, and the more you promote, the more you will learn about what your audience resonates with and what responds well.

Being able to understand your audience, do the research, and apply it to your writing, there will be so much more clarity, and you will begin to gain the trust of your customers. As mentioned above, this will generate loyal customers who will return. Understanding your audience builds trust because your audience will notice, and if they begin to see the lack of effort and not as much work being put into your work, you will lose them. Stay in the know of your audience and continue to do research always. From there, you will have great success.

Your audience is the most important thing and is where everything truly begins, so understanding them is crucial in writing and all aspects of marketing and communicating. Leave a comment and let me know the number one thing you do when researching your audience.

Picture Credit: Christina Sophia

Date Written: January 13, 2026