MarKeting McKenna

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I think this is an interesting questions because I believe most people would have a different answer, especially going off of age. I would say Instagram is the most powerful. My generation is Generation Z. I say this because I think it is a very important aspect of my opinion. My generation grew up with technology, and I mean that literally. Technology has grown with us as we look at the evolution of computers, televisions, and phones. I know when I was young, we had a “home phone,” as we called it, that we all used as a family to call others. I did not receive a cell phone until I was the age of twelve, and my first iPhone when I was fifteen. Nowadays, I believe that would be a less popular opinion. Given that I used an iPod touch for the majority of those years.  My point that I am getting to is that I have seen technology evolve every year since I can remember. This goes along with social media platforms. I am at the age where I was too young for Facebook, but when I became old enough, Instagram was the new thing. Thinking back to the way Instagram was when it first began is crazy compared to what it is now.

All platforms have evolved with time, but I believe that Instagram has evolved the most in good ways. You see other platforms evolve, and it feels just like a copy and paste, but for me, it doesn’t feel that way on Instagram. I would say TikTok had a great effect on the way social media is now. I remember a time when Instagram Reels were not a thing. They didn’t become a thing until TikTok became really popular. But I still feel that Instagram is more powerful than TikTok as it offers many of the same features. There are more users on Instagram due to TikTok coming about later in my time.

With that being said, you might be wondering what the most powerful platform is. After doing some research, I found an article titled “Top 35 Social Media Platforms(2026)” written by Fabio Duarte, which talks about the different social media platforms and ranks them. The top platform listed was Facebook. Which kind of surprised me at first, but the longer I read and the more that I thought about it, it made sense. Facebook was a big deal when it came out, and it is amazing to think how much we have learned from Facebook. The article shows that Facebook has 3.07 billion monthly active users and 9 billion monthly organic traffic. Instagram actually comes in at third place, with WhatsApp in second. It is interesting that all these platforms are owned by Meta. What do you think is the most powerful social media platform? Let me know in the comments, and find this article linked below.

Article link: https://explodingtopics.com/blog/top-social-media-platforms

Date Written: January 28, 2026