MarKeting McKenna

Feature Writing | From Medical Treatment to Cultural Phenomenon

Published on Medium

The Challenge
Write and publish a 700–1,000 word feature story blending personal narrative with cultural context, using AP style and multiple sources.

The Angle
Ozempic has evolved from a diabetes medication into a viral cultural topic. While media coverage focuses on celebrities and controversy, this piece centers on the lived experience of an everyday user.

Approach

The article opens with a human-centered narrative before expanding into broader discussion around media influence, social perception, and misinformation.

Sources include:

• A primary interview
• Medical context and researched data
• Cultural analysis of media coverage

Unlike hard news, the structure builds gradually — allowing emotion and nuance to guide the reader rather than urgency.

Impact

This project demonstrates my ability to:

• Write compelling long-form journalism
• Balance research with personal storytelling
• Maintain AP style while preserving voice
• Publish strategically on a public platform

The result is a culturally relevant feature that reframes a trending topic through authenticity and depth.

Feature Article: https://medium.com/@mckennamanfull1/from-medical-treatment-to-cultural-phenomenon-a-womans-experience-with-ozempic-8a089435a312