MarKeting McKenna

Blog

I really enjoyed writing these email newsletters, and it was fun being able to design them. I learned so much and have a few key takeaways I would like to share. The first big takeaway I learned from the newsletter assignments is that email marketing is far from being outdated, as some might say. Before this project, I honestly viewed newsletters as something companies sent just to check a box, and weren’t as big as they are. After researching and analyzing strong examples, I realized how strategic they actually are and how effective they can be. Every detail, from the subject line to the visuals to the call-to-action, is carefully designed to guide the reader toward a specific action. There is much work and time that goes into creating newsletters.

Another major takeaway that I would like to share is how important clarity and structure are. The most effective newsletters are easy to skim, visually balanced, and straight to the point. I noticed that strong headlines, short paragraphs, and intentional spacing made a huge difference in keeping the attention of the reader. Although I did notice newsletters that had too much text or were cluttered, with no organization. This made it feel overwhelming and was easy to ignore. This showed me that good design and good writing have to work together.

Finally, I learned that a killer newsletter isn’t just about selling something; it’s about providing value and speaking to the audience. The best examples I found either entertained, educated, or solved a problem for the reader. They felt personalized and relevant rather than generic. Overall, this assignment helped me understand that newsletters are still a powerful marketing tool when done correctly, and they require much more strategy and creativity than how I used to think.

Date Written: February 15, 2026