MarKeting McKenna

Blog

Do you ever get the itch to go to the movie theater, get some popcorn, and sneak in some candy? I know I do, and I love the movie theater experience, especially in the winter when I am not getting out as much. With that being said, movie theaters have changed a lot over the years, especially with the rise of many different streaming services and new technology. Growing up, going to the movies felt like a big event; it was the best experience. You had to check showtimes online, get dropped off with friends, and hope the theater wasn’t sold out. It was one of the main ways to see new releases, and the experience felt special because there weren’t many other options.

Today, the movie theater experience looks very different. Many theaters now have reclining seats, reserved seating, upgraded sound systems, and even full food menus instead of just popcorn and candy. The experience has become more luxurious and comfortable, almost like a mix between a theater and a restaurant. Who doesn’t love that? At the same time, streaming platforms like Netflix, Hulu, Disney+, and many others have changed the urgency of going to the theater. Many movies are available at home shortly after release now, and some are even released exclusively on streaming services rather than in movie theaters.

Because of this shift, movie theaters have had to adapt to stay relevant. Instead of just offering a place to watch a film, they now focus on creating an “experience” that can’t easily be replicated at home. This means bigger screens, better sound, and a new type of social atmosphere. While I think streaming has made movies more accessible and convenient, there is still something special about sitting in a dark theater with a huge screen, popcorn, treats, and a crowd reacting together to the movie. Even though the industry has changed, the core idea of movies bringing people together hasn’t completely disappeared. Don’t forget about the movie theaters because it is such a fun experience and is something I want my future family to enjoy as well.

Date Written: February 18, 2026