Finish Line Co. | Newsletter #1 Launch
The Challenge
Create a branded email newsletter introducing Finish Line Co. and driving clicks to the “Study Survival Kit” — while speaking directly to stressed college students.
The Insight
College students don’t need another lecture about productivity.
They need support that feels relatable, affordable, and realistic.
Strategy
The newsletter was written in a voice that feels peer-to-peer rather than corporate. The subject line — “Be Honest… Have You Started Studying Yet?” — uses light humor and self-awareness to increase open rates.
The content focuses on:
- Acknowledging academic stress
- Positioning Finish Line Co. as a solution
- Highlighting the Study Survival Kit as practical support
- Offering a first-time discount to drive conversions
Design was structured for quick scanning with clear sections and strong CTA placement.
Objective
- Build brand awareness among college students
- Drive at least 25% of recipients to click through
- Convert first-time buyers with a 15% promotional incentive
Why It Works
This project demonstrates my ability to:
- Write conversion-focused email copy
- Align tone precisely with a defined audience
- Blend relatability with marketing strategy
- Structure email content for engagement and action
The result is a student-centered newsletter designed to turn exam stress into brand engagement.
Newsletter:
Newsletter Creative Brief:
MarKeting McKenna 
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